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Who is eligible to enroll in this course?
This Google Ads Certification Course is ideal for a wide range of learners and professionals looking to build or advance their digital marketing skills. Whether you’re a student aiming to enter the job market with a competitive edge, a business owner wanting to boost your online presence, or an entrepreneur eager to understand digital strategies to grow your brand, this Google Ads Certification Course has something for you. It’s equally beneficial for marketing and sales professionals looking to expand their expertise in digital channels, housewives exploring new career paths or business ideas, individuals considering a career switch into the dynamic field of digital marketing, and freelancers aiming to attract more clients with versatile, in-demand skills (Google Ads
Certification Course).
Course Key Points
- How do Google ads work?
- Different types Of Objectives in Google Ads
- Different types Of Google Ads Format
- How to Choose the Right Objective Understanding - Importance of Landing Page
- In-depth Search Ads Creation and Optimization
- In-Depth Display Ads Creation and Optimization
- Creating and Reviewing Optimization Reports
- Everything About Remarketing Concepts
- Types Of Remarketing Audience
- How to Create a Remarketing Audience
- What is Conversion & How to Create Conversion
- Introduction to Google Tag Manager (GTM) and its benefits
- Setting up tags, triggers, and variables in GTM
- Use of GTM’s preview and debug tools for testing
- YouTube Ads & Video Ads
- Use of GTM’s preview and debug tools for testing
- App Install Ads
- Call Only Ads
- Important Settings in Google Ads
- Shopping Ads
- Merchant Center
- Setting Performance Max Ads
- Canva for Graphic Design and Video Editing
- Resume Creation Using Canva
- Interview Questions Practice
What opportunities are available after completing the Search Engine Optimization Expert Program?
Career in Google Ads
Opportunities for employment as a PPC Specialist, Google Ads Manager, Google Ads Specialist, SEM (Search Engine Marketing) Analyst, SEM Executive, SEM Trainer, Ad Operations Specialist, Media Buyer, etc. in various organizations. (Google Ads Training)
Freelancing or Establishing Google Ads Agency
Utilize marketing expertise to work with different businesses on project-based tasks or establish your agency offering comprehensive Google Ads/PPC services to multiple clients. (Google Ads Training)
Expand Your Business
You can use your Google Ads skills to grow your own business.
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What opportunities are available after completing the Digital Marketing Expert Program?
Career in Digital Marketing
Opportunities for employment as a Digital Marketer or Executive, SEO Specialist, Social Media Manager, PPC Specialist (Pay-Per-Click), Digital Marketing Manager, Web Analytics Specialist Facebook Ads Executive, and Social Media Marketing Executive in various organizations.
Freelancing or Establishing a Digital Marketing Agency
Utilize marketing expertise to work with different businesses on project-based tasks or establish your agency offering comprehensive digital marketing services to multiple clients.(digital marketing certification course)
Expand Your Business
You can use your marketing skills to promote your own business or e-commerce store.